"An effective 'nudge' is simple, small, realistic, and enlightening.
- When it's simple, it's doable.
- When it's smaller, it's immediate.
- When it's realistic, it's actionable.
- And when it's enlightening, it's memorable.
Remember, an effective nudge shapes the employees choices in your favor. You want their choice to be simple, small, realistic, and enlightening.
Let's say you need your employees back in the office three days a week. Let's craft a nudge.
- A simple nudge is a choice of days that might work.
- A small nudge is a choice of hours that might work.
- A realistic nudge is a choice between tradeoffs that might work.
- And an enlightening nudge might share decisions their peers have made.
You can nudge people in the right direction, and those same rules apply.
- Keep it simple. Ask them to think about their goals.
- Keep it small. Ask them to consider their options.
- Keep it realistic. Ask them to share their challenges.
- And be enlightening. Maybe you can accommodate them!
Now, this might sound like you're being soft or coddling your team, but you're not. You're helping them work through the series of small choices they've got to make to get where you want. You're being the 'guide at their side'.
You're not dictating, mandating, or bullying. You're offering empathy and options. A great leader promotes psychological agency, the sense of purpose and control all employees need. When employees have a sense of purpose and feel a sense of control, they're going to make the choices you want. But you've got to help them find their way. You've got to simplify their choices and give them good options. Keep them simple, small, realistic, and enlightening. That's leadership, and that's being the 'guide at their side'."
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