We're not wired to give maximum effort. In fact, we're wired to give minimum effort - to conserve energy. 

“Conserving energy has been essential for humans’ survival, as it allowed us to be more efficient in searching for food and shelter, competing for sexual partners, and avoiding predators,” said senior author Dr. Matthieu Boisgontier, a postdoctoral researcher in UBC’s brain behavior lab. 

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