Leaders have go-to techniques for giving pep-talks. 

1. Rah-rah speech - you share your enthusiasm Ex. "We've got a huge opportunity!"
2. Cheerleading - you offer verbal encouragement Ex. "I know you can do it!"
3. Fortune telling - you paint an optimistic future Ex. "Everything is going to be okay."
4. Reinforce - you emphasize the good Ex. "We've got so much working in our favor". 
5. Downplay - you discount the challenge Ex. "Don't over react."
6. Divert - Ex. "Don't worry about things you can't control." 

Knowing your pep-talk habits is important. Why?

We tend to use the same technique over and over. For experienced leaders, pep-talks become second nature. We begin the pep-talk without much forethought.