Empathy is a great way to grab attention.
Empathy tells the recipient that your pep-talk is about them - not about you or the company.
Empathy primes your audience for the rest of your pep-talk. Empathy says, "hey, I get it...", "I care about you...", "you can trust what I'm about to say!"
By empathizing, people feel heard.
When people feel that they've been heard, they'll listen to what you have to say.
Don't try to change or discount how people feel.
Great pep-talks play on the emotions of your audience in a very positive way.
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