The over-arching goal of #WinToday is to optimize performance.     

There are 3 primary objectives - 

1. OBJECTIVE: Eliminate the clutter - HOW: focus on priorities 
2. OBJECTIVE: Stack good days - HOW: focus on process 
3. OBJECTIVE: Build momentum - HOW: focus on progress

Objective #1 - Eliminate the clutter 

Distractions are everywhere. When people lose sight of what's important, they waste energy. They spread too thin. Many things are left half done. 

Objective #2 - Stack good days 

A "good day" isn't defined by good news, a desired outcome or big event. Good days are boring and redundant. They're full of baby-steps, attention to detail and problem solving. Good days are about reinforcing fundamentals, anchoring high-vale routines, and making incremental progress toward high performance. 

Objective #3 - Build momentum 

You build confidence by recognizing accumulated progress. Instead of focusing on all that's yet to be done, you celebrate the progress already made. Then you eliminate distractions and focus narrowly on what's next.