pro∙cess /ˈpräˌses,ˈprōˌses/

noun - a series of actions or steps taken in order to achieve a particular end.

The #WinToday leadership philosophy emphasizes the "actions or steps taken in order to achieve a particular end" over goals. But why? 

The case against goal focus

• Goals often change 
• Goals are impacted by influences outside our control 
• Goals can divert our attention from the present 
• Goals can seem unattainable 

The case for process focus 

• Process adapts to changing goals 
• Process (habits, routines, behaviors) are within our control 
• Process is focused on the present 
• Process builds confidence