People need a reason to act. That reason is called "motivation". 

When people can't self-motivate, they need a pep-talk. They need someone else to give them a reason to act. 

Employees have mood swings. Their motivation comes and goes. 

Demotivated employees don't perform to their full potential or to company standards.

Common de-motivators include: 

• Uncertainty
• Failure 
• Boredom
• Lack of direction, purpose 
• Distractions 
• Bad bosses 

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