People need a reason to act. That reason is called "motivation".
When people can't self-motivate, they need a pep-talk. They need someone else to give them a reason to act.
Employees have mood swings. Their motivation comes and goes.
Demotivated employees don't perform to their full potential or to company standards.
Common de-motivators include:
- Lack of direction, purpose
- Bad bosses
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