Transactional leaders motivate through rewards and consequences. 

How to make this style work for you

• Ensure your values and expectations are crystal clear 
• Ensure people know what they're accountable for (ownership is key!) 
• Provide timely feedback (both positive and constructive)
• Use positive reinforcement (recognition and rewards)
• Act on the under-performers (coach, counsel or exit)

Reasons why transactional leaders fail

• Values, expectations and accountability are implied and not explicit 
• Feedback is watered down 
• People aren't held accountable 

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