Leadership fundamental #5 - Instilling culture 

The basics 

• "Culture" is a fuzzy concept for most employees
• Culture is how your team acts when making decisions, solving problems and dealing with setbacks  
• The ultimate reflection of your leadership is the culture displayed by your team 
• The aspirational culture of your company and the culture your team displays are different concepts 
• The culture you instill must support the co's cultural aspirations 

The key 

• Your team needs to know - through your behaviors - what you value most 

3 steps 

• Promote team standards 
• Develop common goals 
• Establish mutual accountability 

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