Don't discourage rumors and gossip. Your job is to catch and kill the misinformation.
How to catch & kill the misinformation
- Expect rumors & gossip - uncertainty fuels the rumor mill
- Welcome the misinformation - you can't deal with what you don't know
- Separate fact from fiction - people often misinterpret news and events
- Poke fun at the fiction - highlight any illogical conclusions or wild assumptions
- Discredit the source - tie illogical conclusions and wild assumptions back to the source
- Don't make promises you can't keep - some rumors might be true
- Deal with your cynics - help them see a way forward or a way out
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