People need a reason to work as a team, and that reason is a common goal.
Common goals create shared purpose. Individuals become motivated to work together as a team to accomplish the goal.
Research shows that common goals -
- Help bond the team
- Focus attention
You have to manage the various agendas
- Personal agendas - people act in their self interest (ex. "I want that promotion")
- Competing agendas - personal agendas often conflict (ex. everyone wants the credit and no ones the blame)
- Hidden agendas - people often conceal their desires
- Common agendas - an outcome that benefits everyone
How to set common goals (agendas)
- Clarify what's expected of the team
- Use trust to expose hidden agendas
- Expose and diffuse competing agendas
- Focus on daily process goals
- Propose win/win outcomes