People prefer the status quo because it's familiar. The old adage "The devil you know is better than the devil you don't know" is real.
Push people out of their comfort zone by chipping away at their comfort zone. Here's how -
- Recognize your early adopters - people adopt behaviors they see rewarded
- Take away the security blankets - make the old habits obsolete
- Use deadlines - unmet deadlines are uncomfortable
- Introduce negative consequences - people always avoid discomfort
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