You create a sense of urgency by making procrastination uncomfortable. 

4 ways to make action more comfortable than inaction - 

• Clarify the task - people justify inaction when they're unsure of what to do
• Set a deadline - people justify inaction when they have the convenience of time to work with  
• Explain the consequences - people act on perceived threats*
• Dangle a carrot - people act in their self-interest 

* Don't threaten people...simply explain the negative ramifications of inaction. 

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