You create a sense of urgency by making procrastination uncomfortable.
4 ways to make action more comfortable than inaction -
- Clarify the task - people justify inaction when they're unsure of what to do
- Set a deadline - people justify inaction when they have the convenience of time to work with
- Explain the consequences - people act on perceived threats*
- Dangle a carrot - people act in their self-interest
* Don't threaten people...simply explain the negative ramifications of inaction.
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