Peer pressure has a negative connotation, but can have a very positive motivational influence.
People have an inherent need to be liked and respected.
“Peer pressure is a strong motivating force, and workers’ willingness to please people who mean something to them is often a stronger motivating force than financial rewards” Greg Stewart, Henry B. Tippie Research Professor of Management
Peer based motivational techniques
- Have employees share their updates in a team setting
- Encourage the sharing of best practices
- Promote peer based coaching, mentoring & feedback
- Publicly recognize your role models
- Explain to employees how co-workers depend on them
- Promote friendly competition among co-workers
PRACTICE TIP - promote teamwork as a value. Talk about the contribution people make to the team.
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