People want to be valuable. 

Job descriptions are boring and titles are overrated. People aren't motivated by their job description. 

Explain why the role is valuable and how the contributions impact co-workers and customers. 

The "what, why & how" formula™ 

• Start by explaining WHAT'S important (Ex. Customers feel valued)
• Clarify the "WHY" (Ex. Customers have choices)
• Discuss "HOW" they provide value (Ex. "You make our first impression on customers...")

Short 5-minute video explanation by Simon Sinek. 

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